One of the really fun and creative projects that we are working on with a few of our clients is a custom client appreciation program. Some companies show appreciation sporadically with the odd gift or card for an important client, or a small token over the holidays, however more and more companies are starting to incorporate elaborate and thoughtfully planned ways of showing their clients appreciation. We love helping our clients create a custom program depending on their needs and budget. From carefully sourcing the gift itself, all the way to finalizing the packaging and wrapping, we can help drive this from start to finish.
The concept and rationale behind client appreciation is simple: in this day and age when consumers are bombarded by a multitude of service providers, what will make you stand out from your competitors? Showing that you appreciate your clients, and that you see them as special and unique, takes time and effort but if it is genuine and done well, it is worthwhile. This doesn’t need to break the bank either; it might be a thoughtful gift, a well-timed phone call, or simply striving for meaningful connections with your clients at the right times. The idea is not simply to send cards or gifts, but instead to pay attention to the likes and dislikes and events within your clients’ lives, and then pay tribute to those events through meaningful and well thought-out gestures.
This month we are showcasing elements from the client appreciation program that we have designed for one of our clients, Mark Neufeld of Rogers Group Financial.
We have been working with Mark and his team over the course of several months to create a beautiful array of gift selections for every occasion, including customized cards, custom designed calendars, and more. We have thoroughly enjoyed working with Mark and his team to create something truly special. We hope you enjoy what you see!
We commissioned twelve watercolour paintings of Canadian cities and laid them out in a simple and elegant calendar that was presented to Mark’s clients at the beginning of 2015.
Using the same watercolour paintings from the calendar, we created a set of thank you cards for a variety of uses.
Here is a sample of a “Get Well” gift box. It includes a selection of tea, a lovely hand painted mug, a diffuser and lovely vanilla infused honey. We packaged this in a beautiful box with bright green tissue paper, all tied together with a bright green satin ribbon.
Kevin is a photographer and filmmaker focusing almost exclusively on people and their stories. He concentrates on portrait photography while his film work aims toward biographical documentary, including video that helps people and businesses promote themselves to their audiences.
Crystal and I know that a great picture is invaluable in business. Like it or not, with images whizzing past at every turn, you need to stand out and be instantly likeable, relatable, and recognizable. We had struggled over the past year to find someone who could take pictures of us that we would be excited to share, and we were thrilled when we (re)connected with Kevin, an old friend, who was on a parallel journey to ours in the entrepreneurial world.
Kevin is funny, generous, kind, and talented. He spent the day at our office, shooting a video (stay tuned!) and taking photographs that we feel truly represent our best selves. In fact, we enjoyed working with Kevin so much, we’ve organized a fun Photo Day (today actually!) with some of our team members, where we will have food and music, hair and makeup, and a photo session with Kevin and his team. We can’t wait to add an “Our Team” page to the Project House website, so that we can show off some of the amazing people who help us to do great work every day.
Check out the Biografica site at biografi.ca.