Project Spotlight: the RNFBC launches their new brand!

We are so excited as we have just launched a whole new brand and website for the Registered Nurses Association of BC.  It was a really great process working alongside a positive and collaborative group of people at the RNFBC, and we couldn’t be more proud of the results.

The Registered Nurses Foundation of BC helps address some of the financial costs associated with nursing education through the provision of bursaries. They help alleviate some of the pressures on nurses and the health care system.

The demand for nurses is rising. Currently, on any given day in BC there are at least 1,000 nursing vacancies. These shortages mean the needed care that requires nursing support – such as surgical procedures, homecare, and mental health care services – get delayed or postponed.

With the aging of both the population and of nurses themselves, more new nurses will be needed to fill this gap as a person’s health care needs generally increase with age and as nurses reach retirement age.

The need to help educate new nurses and provide a higher level of education for current nurses has arguably never been greater.

The RNFBC’s website and logo were out of date and they needed something new and fresh that would acknowledge the history of the foundation, while at the same time demonstrate the forward-thinking and innovative nature of the nursing profession.

We started with a creative “charrette” style process where we brought in a group of stakeholders to dive into the message and story the RNFBC wanted their brand to convey…who were they, who are they now, how is their organization evolving, how do they want to be perceived.  Through discussion, visioning, and tough questions we were able to come away with a great understanding of the overall design direction we needed to consider. Then we retreated to our offices to continue our research and continue the creative process.

After pursuing a few brand options, we kept coming back to the idea of the nightingale.  We just loved the symbolism:  it’s active and alive, its body and shape represent movement, and it has a wonderful and fitting historical significance.  We combined the nightingale image with unique, fresh, and beautiful colours to really make it stand apart.

With our branding solution in hand, we could move into the creation of a beautiful and responsive new website. It needed to be easy to navigate, bright and colourful, modern yet professional. It had to appeal to a wide range of users, as visitors to the site might be young nurses applying for a bursary, or older donors looking to make a contribution.  We are so pleased with the overall results and we look forward to continuing to help the RNFBC grow its brand recognition through their website and additional print materials.  We have already created donation forms, posters, and some exciting materials for an upcoming event.

The process of working with the RNFBC is very rewarding.  They are a client who understands where they need help and values the external services of a company like us.  Not only can we provide them with graphics and web design, but we also support them with online donation systems, event planning, hiring, and more.  Combining our expertise and services to help clients grow their business to the next level is what Project House is all about.

 

What sets us apart: Combined Creative Services

Illustration by Jeremy Enecio for Fortune

One of the most unique and exciting aspects of our company is that we can combine our services in order to expand our offeringsWe love innovating within our projects to discover creative solutions that integrate HR, Design, and Web.

Many businesses have an ongoing and serious challenge to hire senior staff with hard-to-find skills, as industry competition for candidate attention can be intense.  In tech, this type of employee is often referred to as a unicorn.  “…unicorn: …staff who possess a unique set of qualities that make them extremely rare and valuable. They’re hard to find, but once hired, they offer up enormous benefits in the workplace and can take your business to the next level”. (Ryan Holmes | October 5, 2016, Financial Post)

Traditional HR solutions for this problem can include setting up recruiting programs, sourcing candidates from other companies, advertising for the role, reaching out into employee networks, or hiring recruiters.  Sometimes this just isn’t enough.  What else can you do in order to make your voice heard?  Our clients need our help:  what will make a Unicorn notice them and poke their head in the door to learn more about the job?

Because Project House has HR, Branding, Design, and Web expertise, we are able to seamlessly pull these elements together for our clients, and design a business solution that maximizes our skills.

Most recently we were asked to solve the Unicorn Problem for a new client:  after struggling to attract and hire senior, experienced, high calibre engineers, they needed a solution that would target this very specific candidate and get their attention.  This was going to be much more than an HR solution; it would require the creative brains of a Marketing campaign in combination with elements of design, as well some deep-dive discovery – exciting!  We would need to dig into the qualities and common elements of this particular candidate and find out what would most attract them to our client’s business.  We would also need to find out why current star employees had been attracted to the company, then ask why they stay and what matters to them.   We’d have to go into the industry and examine what competitors were doing well, and identify unique unicorn hunting opportunities.

From this discovery phase, we typically move into a design phase, coming up with a few options for look + feel, message + tone, and we make recommendations about where to launch the campaign in order to maximize its impact and reach:  is this a print ad in an industry magazine, a polished conference booth, a unique industry event, or a billboard beside a competitor’s office?

When we meet with clients who are struggling to attract the right candidates, we dive into a number of areas of their business to see what might be going on.  Often we arrive at Employer Brand, which is a way to describe the outside world’s experience and opinion of your company as a place to work – this consists of a combination of your company’s website, social media presence, current and past employee reviews, manager skills, reputation, and more.  Ultimately we try to determine if what your company says matches how it behaves, and identify areas where we can help you bring up your game.  A recruiting campaign could be an ongoing branded effort across all of these platforms, or it could be a special one-off project to fill a critical gap.

Are you struggling to recruit and hire?  Are you hoping to land a unicorn?  We can help!