21 Apr Project Spotlight: the RNFBC launches their new brand!
We are so excited as we have just launched a whole new brand and website for the Registered Nurses Association of BC. It was a really great process working alongside a positive and collaborative group of people at the RNFBC, and we couldn’t be more proud of the results.
The Registered Nurses Foundation of BC helps address some of the financial costs associated with nursing education through the provision of bursaries. They help alleviate some of the pressures on nurses and the health care system.
The demand for nurses is rising. Currently, on any given day in BC there are at least 1,000 nursing vacancies. These shortages mean the needed care that requires nursing support – such as surgical procedures, homecare, and mental health care services – get delayed or postponed.
With the aging of both the population and of nurses themselves, more new nurses will be needed to fill this gap as a person’s health care needs generally increase with age and as nurses reach retirement age.
The need to help educate new nurses and provide a higher level of education for current nurses has arguably never been greater.
The RNFBC’s website and logo were out of date and they needed something new and fresh that would acknowledge the history of the foundation, while at the same time demonstrate the forward-thinking and innovative nature of the nursing profession.
We started with a creative “charrette” style process where we brought in a group of stakeholders to dive into the message and story the RNFBC wanted their brand to convey…who were they, who are they now, how is their organization evolving, how do they want to be perceived. Through discussion, visioning, and tough questions we were able to come away with a great understanding of the overall design direction we needed to consider. Then we retreated to our offices to continue our research and continue the creative process.
After pursuing a few brand options, we kept coming back to the idea of the nightingale. We just loved the symbolism: it’s active and alive, its body and shape represent movement, and it has a wonderful and fitting historical significance. We combined the nightingale image with unique, fresh, and beautiful colours to really make it stand apart.
With our branding solution in hand, we could move into the creation of a beautiful and responsive new website. It needed to be easy to navigate, bright and colourful, modern yet professional. It had to appeal to a wide range of users, as visitors to the site might be young nurses applying for a bursary, or older donors looking to make a contribution. We are so pleased with the overall results and we look forward to continuing to help the RNFBC grow its brand recognition through their website and additional print materials. We have already created donation forms, posters, and some exciting materials for an upcoming event.
The process of working with the RNFBC is very rewarding. They are a client who understands where they need help and values the external services of a company like us. Not only can we provide them with graphics and web design, but we also support them with online donation systems, event planning, hiring, and more. Combining our expertise and services to help clients grow their business to the next level is what Project House is all about.