The Story of The Baker

A story we often tell when we get asked what Project House is all about, is one about a Baker who loves to bake pies.  We’ll call him The Baker.  The Baker made pies all of the time.  His pies were well-loved by his family, who demanded pies for every conceivable occasion.  His pies were delicious and better than anything available in a shop.  Over time,  The Baker started making pies for his kids’ fundraising events, for his friends and their friends, and before he knew it, his pies were in such high demand that he had a business on his hands and he needed to hire some helpers and find a community kitchen space several days a week just to keep up with the orders.

 

Fast forward a few years and The Baker is in a bit of a pickle. His business has grown exponentially, which is wonderful, and he is proud of his success.  He has long outgrown his space, and he now needs a commercial sized kitchen with a huge warehouse space for manufacturing, storage, and delivery. He has a huge team, his online sales are growing, and his customers and family are suggesting that he open up a small storefront with a café. The Baker is feeling overwhelmed.  He needs a new website because the one his niece built for him originally, while lovely, does not give him the flexibility that he needs for his online sales business.  His logo could use a refresh as the pies are now shipping across the country and he really needs a more polished brand.  He is having some issues with a few of his employees, and he doesn’t know how to uncover the problems.  He suspects that he may need additional managers, and would really like to promote and train some of his current staff. He is doing his payroll manually and it’s giving him night sweats. He never had any formal training in anything to do with running a business, and as his company grows, he is feeling pulled in a million different directions.  He needs help in a variety of areas, but he doesn’t know where to start or who to reach out to for help.

 

Enter Project House…and we can help with all of The Baker’s headaches.  He doesn’t need to call multiple companies or consultants to come in and work in silos in all of these challenging areas, because Project House is a one-stop solution. We can work with The Baker to discover all of his many pain points, prioritize them, and break them into bite-sized pieces.  The Baker will have an achievable plan to work through all of his various business areas in a strategic and holistic way that will fit his needs and his budget. At Project House our goal is to help improve and align The Baker’s business, find efficiencies wherever possible, and leave things better and easier, so he can spend time on the right things and enjoy his work! 

 

Does The Baker’s story sound familiar to you?  We would love for you to get in touch with us to see how we can help!

Project Spotlight: Steadyhand Investment Funds

Steadyhand Investment Funds came to us for design assistance with their office space.  They were nearing the end of their lease term and had the opportunity to make some tenant improvements and give the space a bit of a facelift.  They wanted to brighten their space through new paint and lighting, showcase their artwork in a more thoughtful way, create a more inviting foyer area, and find ways to increase privacy in some work areas.  They didn’t want to make too big a change, but they wanted to renew their workspace as much as possible.

We worked within their existing carpet and furniture finishes and the overall design aesthetic of the space to select a new main wall colour and accent wall colours. These fresh walls have really brightened up the space, and the accent wall colours really showcase their artwork and subtly tie back to their beautiful and bold branding colours.  We assisted with the procurement of new reception area furniture and new light fixtures, and we were able to increase privacy in the boardroom and other work areas by designing custom vinyl window film that also serves to showcase their brand.

Thanks Steadyhand for the opportunity to make your workplace sing!

Project House delivered exactly what we were looking for. Our goal was to spruce up our reception and boardroom area and incorporate our corporate branding. They used our corporate messaging, branding colours and company logo, in a simple, fresh, and fun way that’s consistent with our online presence. We are constantly getting compliments on our office space and would recommend the team at Project House.

~ Sherileen Gray, Client Service/Executive Assistant

Project Spotlight: Catherine Falkner’s New Website

This month’s project spotlight focuses on the new website of Catherine Falkner, a local performance artist and good friend. We collaborated with Catherine to bring her unique style to life, using our “Basic” web package. Catherine Falkner is a multi-disciplined artist who predominantly works in performance with a bent toward camp and absurdism, and specializes in theatre, film, video and photography.

Working on the project was so much fun! The idea behind every creative decision was to show off Catherine’s personality and creativity: we incorporated many unique elements such as using her handwritten signature as a logo, bright and unique retro-style patterns and colour schemes, and a performance-based photoshoot that produced some amazing shots of Catherine to show off her personality on every page of her site.  Catherine was a pleasure to work with – her blend of creativity, collaboration, theatricality, sense of humour, and trust in our process really brought out the best in each of us, and resulted in an original and effective site.

Catherine’s goal for her website was to showcase her personality and her work, as well as to provide a point of contact for potential collaborations and opportunities for work.  We needed to turn her desires into reality and stick within a pre-set budget. Catherine Falkner’s site is a great example of how much customization our “Basic” package offers and how you don’t need to break the bank to make it really special.

We are so lucky to have a talented and generous photographer who always adds his talent and expertise to all of our client and Project House shoots, and manages to get the absolute best photo of each person by creating an atmosphere of kindness, trust, and fun. Thank you Kevin Shoesmith!

If you are looking to bring your business onto the web, or to take your existing site to the next level, you’ve come to the right place! Please send us an email at hello@projecthouse.ca and let’s talk about how we can help.

Project Spotlight: the RNFBC launches their new brand!

We are so excited as we have just launched a whole new brand and website for the Registered Nurses Association of BC.  It was a really great process working alongside a positive and collaborative group of people at the RNFBC, and we couldn’t be more proud of the results.

The Registered Nurses Foundation of BC helps address some of the financial costs associated with nursing education through the provision of bursaries. They help alleviate some of the pressures on nurses and the health care system.

The demand for nurses is rising. Currently, on any given day in BC there are at least 1,000 nursing vacancies. These shortages mean the needed care that requires nursing support – such as surgical procedures, homecare, and mental health care services – get delayed or postponed.

With the aging of both the population and of nurses themselves, more new nurses will be needed to fill this gap as a person’s health care needs generally increase with age and as nurses reach retirement age.

The need to help educate new nurses and provide a higher level of education for current nurses has arguably never been greater.

The RNFBC’s website and logo were out of date and they needed something new and fresh that would acknowledge the history of the foundation, while at the same time demonstrate the forward-thinking and innovative nature of the nursing profession.

We started with a creative “charrette” style process where we brought in a group of stakeholders to dive into the message and story the RNFBC wanted their brand to convey…who were they, who are they now, how is their organization evolving, how do they want to be perceived.  Through discussion, visioning, and tough questions we were able to come away with a great understanding of the overall design direction we needed to consider. Then we retreated to our offices to continue our research and continue the creative process.

After pursuing a few brand options, we kept coming back to the idea of the nightingale.  We just loved the symbolism:  it’s active and alive, its body and shape represent movement, and it has a wonderful and fitting historical significance.  We combined the nightingale image with unique, fresh, and beautiful colours to really make it stand apart.

With our branding solution in hand, we could move into the creation of a beautiful and responsive new website. It needed to be easy to navigate, bright and colourful, modern yet professional. It had to appeal to a wide range of users, as visitors to the site might be young nurses applying for a bursary, or older donors looking to make a contribution.  We are so pleased with the overall results and we look forward to continuing to help the RNFBC grow its brand recognition through their website and additional print materials.  We have already created donation forms, posters, and some exciting materials for an upcoming event.

The process of working with the RNFBC is very rewarding.  They are a client who understands where they need help and values the external services of a company like us.  Not only can we provide them with graphics and web design, but we also support them with online donation systems, event planning, hiring, and more.  Combining our expertise and services to help clients grow their business to the next level is what Project House is all about.

 

Brace Yourself, Winter is Coming

Winter Is Coming

The most wonderful time of the year? Not if preparing for parties and presents causes you stress! It is time to get a head start prepping your business for the holidays so that you can get back to the fun stuff – whether that is spending more time on the work you love, or enjoying your free time.

To alleviate some of the effort before the holiday season starts, it is important to make a list of what is important to you. Holiday cards? Employee appreciation? Client gifts? Deciding what your priorities are can make it easier to decide where to allocate your time (and money!).

Too busy, overwhelmed, or distracted to discover or focus on all of your priorities? Don’t know how to get started?  Let us help! We are your one-stop shop for holiday cards, gifts & employee appreciation, and event planning.  Read on for more ideas and inspiration.

Read more

Project Spotlight: Uegama Architecture

Uegama Architecture Website

 

Web design, brand identity and business stationery? Lots of fun! This month’s project spotlight focuses on our friend and client, Jen Uegama and her business, Uegama Architecture. We worked with Uegama Architecture to create new branding, business stationery and a website for their company. Uegama Architecture specializes in creating custom architectural solutions for residential and commercial projects. Client-centred design is a core tenet of the Uegama Architecture brand and Uegama Architecture’s participation focused design approach was evident in our process. Having worked with Jen on projects before we knew her collaborative style would allow us to create branding that felt true to her and her business.

We created a logo to be used across online and print collateral. This logo was used for business stationery (including a business card), an email signature and a new website. Uegama Architecture’s website reflects their preferred design style – clean and simple.

Uegama Architecture Business Cards

Our goal was to create branding that reflected the Uegama Architecture brand while still providing a site that was functional and recognizable. Having an easy to navigate site will allow an increase of traffic and attract more potential customers. We created a layout that was intuitive and user-friendly, with splashes of bright orange and pictures of Uegama Architecture’s work. The site is personal, yet professional.

Are you looking for a brand refresh but still want to keep it true-to-you? Send us an email at hello(at)projecthouse.ca and lets chat about how we can develop YOU and YOUR brand.

Happy Web Designer Day!

Web Design

It’s Bike to Work Week!

Bike to Work Week 2016

Read more about Bike to Work Week BC here.

Client Spotlight: Kerberos Productions

Kerberos Productions business cards Chris Stewart

Recently we completed some marketing materials for Kerberos Productions, a local game development studio that has been a vibrant and committed member of the Vancouver indie game scene for 12 years.

We helped Kerberos refine their suite of branded materials by designing a new set of business cards, Steam cards for game downloads, and some sweet boxes for future press kits. The characters featured on each of the business cards are from different Kerberos franchises and modelled after members of the staff. These little personal touches plus bold colours + graphics made this a fun project for our team to tackle.

We are always happy to help a company turn branding and packaging ideas into reality. Get in touch if you’d like us to help bring your brand to life!

Kerberos Productions press box

Kerberos Productions steam game download card