The Story of The Baker

A story we often tell when we get asked what Project House is all about, is one about a Baker who loves to bake pies.  We’ll call him The Baker.  The Baker made pies all of the time.  His pies were well-loved by his family, who demanded pies for every conceivable occasion.  His pies were delicious and better than anything available in a shop.  Over time,  The Baker started making pies for his kids’ fundraising events, for his friends and their friends, and before he knew it, his pies were in such high demand that he had a business on his hands and he needed to hire some helpers and find a community kitchen space several days a week just to keep up with the orders.

 

Fast forward a few years and The Baker is in a bit of a pickle. His business has grown exponentially, which is wonderful, and he is proud of his success.  He has long outgrown his space, and he now needs a commercial sized kitchen with a huge warehouse space for manufacturing, storage, and delivery. He has a huge team, his online sales are growing, and his customers and family are suggesting that he open up a small storefront with a café. The Baker is feeling overwhelmed.  He needs a new website because the one his niece built for him originally, while lovely, does not give him the flexibility that he needs for his online sales business.  His logo could use a refresh as the pies are now shipping across the country and he really needs a more polished brand.  He is having some issues with a few of his employees, and he doesn’t know how to uncover the problems.  He suspects that he may need additional managers, and would really like to promote and train some of his current staff. He is doing his payroll manually and it’s giving him night sweats. He never had any formal training in anything to do with running a business, and as his company grows, he is feeling pulled in a million different directions.  He needs help in a variety of areas, but he doesn’t know where to start or who to reach out to for help.

 

Enter Project House…and we can help with all of The Baker’s headaches.  He doesn’t need to call multiple companies or consultants to come in and work in silos in all of these challenging areas, because Project House is a one-stop solution. We can work with The Baker to discover all of his many pain points, prioritize them, and break them into bite-sized pieces.  The Baker will have an achievable plan to work through all of his various business areas in a strategic and holistic way that will fit his needs and his budget. At Project House our goal is to help improve and align The Baker’s business, find efficiencies wherever possible, and leave things better and easier, so he can spend time on the right things and enjoy his work! 

 

Does The Baker’s story sound familiar to you?  We would love for you to get in touch with us to see how we can help!

PH Team Member Spotlight: Kimberly Burke

Kim is Project House’s talented in-house graphic designer.  She joined our team in March 2015, and she has worked on a range of internal and client projects, including logos, social media banners, templates, window decals, website graphics, and customized stationery.

A native of Calgary, Kimberly ventured to “rainy” Vancouver looking for a career that would keep her right brain busy. After being mentored by a graphic designer while working at an art centre, Kimberly realized this was her dream job, and did what she could to make it a reality. She studied at Visual College of Art and Design where she designed media ranging from wine tags to websites. Even in prior roles in the service industry, Kimberly’s employers tapped into her innate illustration skills to help them create promotional material. And now that’s just part of what she gets to do with the awesome team at Project House!

Best advice from mom: Find a man that treats his mother well.

In my spare time I draw silly cartoons to get a laugh from friends.

I am inspired by going for walks along the seawall; it allows me lots of time to think, and the people watching is great.

Get Inspired by some of Kim’s work here. Find Our Story and read other Project House Team Member bios here.

 

PH Team Member Spotlight: Christina Shorthouse

Christina got her first byline in high school, writing a monthly column for the esteemed Manotick Messenger. Since then, she’s been creating copy for everything from newsletters, annual reports, and websites to parenting magazines and frozen lasagna packaging. A self-described bookworm and grammar nerd, Christina translated her degree in English Literature into a viable career through additional professional writing and editing courses. As an account manager in both advertising and public relations firms, she worked with senior level staff to develop media and communications plans and a variety of publications. She later moved in-house to work as a Communications Specialist at Children’s & Women’s Health Centre and Manager of Communications for BC Women’s Hospital Foundation.

 

After her children were born, Christina became an independent communications consultant, working on projects in the hospitality and not-for-profit sectors. Her four-year volunteer labour of love resulted in one of the Vancouver School Board’s first Outdoor Classrooms. When not walking her dog or hanging out with her family, Christina might be spotted stand up paddle boarding, Nordic skiing, playing the flute, or scouting kitchen stores for the latest gadget.

 

Best advice from mom: 1. Always give back to your community. 2. Yellow and purple only go together at Easter.

 

Chris delivers copywriting services to Project House clients, and has helped Project House with internal projects, including Our Story on the PH website.

 

Please reach out to us at hello@projecthouse.ca if you need some support with writing for your website, marketing materials, or professional bio.

 

For Our Story and to read other Project House Team Member bios, please click here.