The RNFBC’s website and logo were out of date and they needed a fresh new brand that would acknowledge the history of the foundation and represent the forward-thinking and innovative nature of the nursing profession.
We started with a creative brainstorm with key stakeholders to dive into the message and story that RNFBC wanted to convey. From this process we gained a strong understanding of the overall design direction we needed to represent.
Ultimately we chose the historically significant nightingale, in flight to represent movement, in a palette of unique and beautiful colours to really make it stand apart. Using these themes, we created a responsive and effective new website that would appeal to a wide range of users, as well as marketing materials, donation forms, and event decorations.